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TRP full form | Meaning of TRP

TRP Full Form is Target Rating Point which is the gross rating points delivered by a media vehicle to a specific target audience. It is a method for count the impressions in relation to the number of people in a specific target audience for an advertisement.

TRP provides the accurate detail of the popularity of TV serial or Show. If it is high so serial’s popularity is high. If it is low which means show’s popularity is low.

Method for calculate the TRP :-
TRPs = Reach among target audience (%) x Average frequency.

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